We are an agile advertising, brand building, story making, lead generating, sale closing, utility maximizing, consumer connecting, partner collaborating, product developing, dog friendly agency – built to help companies launch, grow and thrive.
Working Model creates and builds advertising solutions tailored to the speeds and needs of today’s companies. We work closely with our clients, collaborating and sharing our knowledge and experience as partners. We work smart, run lean, innovate, test & learn, optimize and repeat.
Collectively, we’ve worked with a full range of national and international clients, helping launch new products, relaunch entire brands and everything in between. We are well-versed in creating and developing integrated work across all platforms and media - as well as experiential and live events.
We are three individuals who come from different parts of the big advertising world. While there, our paths crossed and we connected professionally and personally. Like most startups, we came together with a shared idea and a purpose.
The idea was a truly agile, creativity agency that would develop innovative advertising as well as products. The name Working Model was a natural fit with our maker mentality, belief in prototyping and our values of utility, simplicity and attention to detail.
Our purpose is Build Better. Two words that can be placed in front of anything, as well as stand on their own. Like the name Working Model, our purpose continually pushes us to improve ourselves, our work and the world around us.
An award-winning home builder asked us to help them brand and launch their new home renovation venture. We began with strategy, to lay a solid foundation for the design and advertising. The resulting identity and creative combines influences of traditional craftsmanship and modern design, in a simplified and clean manner.
Mass Insurance approached our team in need of promotional materials for a fast-approaching event with their newest client, WestJet. In just 2 weeks from our first meeting to delivery, we created a uniquely targeted handout, banner and brand tagline. Our goals: build interest, their client list – and the Mass brand.